Online Shop Connection

To keep track of purchases and generate benefits for Lyoness Members, a "Redirect Page" must be created in the Loyalty Merchant online store. This will send (after clicking on an ad on the Lyoness homepage) a unique ID as an attached URL parameter (for example, www.advertiser.com/redirect.php? tduid=1234567). The redirect page reads the ID and saves it in a cookie on the customer´s computer (later, this ID will be read again and sent back to the system). Additionally, this ID will be stored in a session variable. This process is then redirected to the Loyalty Merchant´s online store start page (“landing page”). Please refer to our manual for all the details on the creation and implementation of a “Redirect Page” and the connection of a new online store to the Lyoness Loyalty Merchant Programme.

After a Lyoness Member makes a purchase at your shop, an order confirmation page will open. This is the page that will display the corresponding payment process after the purchase. The so called “tracking pixel” must be installed in this page. This tracking pixel is essentially just an image TAG in which the “src” attribute returns the purchase parameters (TDUID, order number, order amount, etc.) to the Lyoness tracking system.

The installation of this pixel enables Lyoness to deposit all relevant purchase data (purchase amount, customer number, time of the purchase, etc.) in the Lyoness internal system and assign the information to a specific Member. The payment information stored in the system is then used to calculate the resulting Member Benefit. You can find more information about the installation of "tracking pixels“ and pixel-TAG parameters in the manual for the implementation and connection of new online store to the Lyoness Loyalty Merchant Programme and the sample solutions for different scripting languages.

After the purchase has been made (Sale), the Loyalty Merchant has the possibility – within a contractually specified time frame – to change the status of a transaction in our system with a specific login at www.onlinepartner.lyoness.au. To change the status means to mark the transaction as paid, partially paid with change to the purchase amount or cancelled. This is done via the automatic recording of a validation file (batch file) or manually after "login" in the System. More information about both options can be found in the document "Online Merchant After-Sale" or "Sales Validation Batch".